Experts in toy design and creation of new play experiences Find out more about us...

"Their field of expertise stretches the limits of a ‘traditional' design house, from Invention, to development; from digital video editing to rapid prototyping…they are a world class one stop shop for the Toy and Game industry"

Dougal Grimes, Director of Product Acquisition and Inventor Relations, Hasbro Gaming

"Whether it be a blank slate followed by a full iterative design process, or subtle refinement of cad for the next action hero, Designbytouch are the team to connect with. As a designer it seems impossible to have cost, schedule and quality all together, but working with this group you really can have it all. I'm fortunate to have such world class partners as passionate about play as I am"

Ceileidh Siegel, Director of Imbedded Innovation, Hasbro

"Our go-to Toy Design Consultancy of choice – highly skilled, thoroughly professional and a joy to work with!"

Matthew Ashton, Vice President, LEGO company

"Designbytouch are a great partner to work with. The team are creative, enthusiastic, fast and flexible. The quality of work, communication and support is exactly what we want from a supplier"

James Wing, R+D Manager, Vivid Imaginations

"Designbytouch opened our eyes to many new ideas and forced us to question some of our fundamental design principles. Game and toy designers have so much to learn from each other and I look forward to working with these master builders more in the future!"

Tom Williams, Game Director, Studio GOBO

"Designbytouch has been a joy to work with. They are smart, creative, fun and accomodating. Their work is unique in its ability to push the aesthetic in order to create a fresh, highly original new look. Their work literally makes you say wow!"

Richard Gottlieb, Global Toy Experts

"Designbytouch are professional and well managed. We go to them often with very tight turnaround schedules and are able to do so because they have a tremendous design sensibility and understanding of what we are looking for. We can trust them to run with things without too much review because we know the end results will be superb...I recommend them highly"

Eric Listenberger, Director of Design, Boys Preschool, Hasbro


Designbytouch Ltd is an independent design agency, specialising in Toy and Game design. Working with all the major toy companies across the industry, we develop fast to market products, as well as future innovations based on in-depth research and development.

At Designbytouch, we also create our own Intellectual Property and Toy Inventions to be licensed for mass market toy manufacture and cross platform media, in partnership with various companies across multiple industries.

With over 25 years combined experience within the Toy Industry, our team of world class specialist designers collectively bring Designbytouch’s clients the best in exciting, innovative toy design.

Matt Gouveia - Managing Director


Inability to have drinks, without making a drinking game

“Son, your ego is writing checks your body can't cash.” Stinger, Top Gun

Paul Boucher - Creative Director

80’s film and pop culture trivia

Anything vaguely collectable

'It's not the years's the mileage.' Indiana Jones, Raiders of the Lost Ark

David Baldin - Design Manager

Having strong Polish blood coursing through my veins


“Welcome to the party pal!” John McClane, Die Hard

Ross Lawton - Designer

Ability to pointlessly pick up extremely heavy things and then put them back in exactly the same position that they were found


"I’d like to take the credit but dig mama, there’s no 'I' in 'revolut' …in 'team'." Black Dynamite

Mike Coombs - Designer

Enough to lift at least a medium to large miscellaneous object

Not a word understood by my people

"Goonies never say die!!" Mikey, The Goonies

Rob Mafrici - Designer

The ability to cast a level 8 necromancy spell whilst also buffing my teammates with a mana torrent


“'Stupid Fat hobbit!"
Gollum LOTR

Sammy Davis - Junior Designer

Ninja Reflexes


“'I’m a big tough girl. I can tie my own sandals and everything!"
Meg from Hercules


Click here, or scroll down to view some examples of projects we’ve worked on.

Designbytouch cover all aspects of the design process, including: Ideation, Sketching, 3D CAD creation, Animation, Prototyping, Video Sizzlers, Character and Graphic creation, Concept Theme Boards, and Pre-Production Engineering.



Located in Shakespeare’s County, Royal Leamington Spa is surrounded by historical sites and plenty of good pubs to fuel our brainstorms and idea generation. We’ll often be found at the Clarendon (a stones throw away), refining an idea over a hearty meal and a drink.

Team days out are important to us, and whether it’s a day spent go-karting, clay pigeon shooting, off-roading, or just perusing the big smoke, we love to spend time as a team hanging out and having fun.

We are always looking for creative, free thinking people who love designing and playing with toys as much as we do!

See below for current job vacancies...


CALLING ALL DESIGNERS... Designbytouch is hiring!!
Job Vacancies

Junior/Middleweight/Senior – we’re looking at all levels for ‘the chosen one’ to join our team.

We work with the biggest toy companies in the world; Lego, Hasbro, Vivid Imaginations… to create toys that not only delight and engage kids across the globe, but which also make our jobs the most fun a designer can have outside of Tony Starks workshop.

We’ve got a great studio in the center of Leamington Spa, and have all the gadgets and gizmos you need to create great designs.

If you think you’re a good fit to play at the highest levels of the toy industry, with a team that’s world class, then check out our vacancies and get in touch.

Send us your C.V, Portfolio and tell us why you’re the chosen one.



Designbytouch are looking for a Junior Designer (Graduate), who is ready (and talented enough) to immerse themselves in the world of toy design.

Working alongside our team of Toy designers, you will develop and utilize your skills to ideate, explore, develop and communicate new toy concepts for our clients. You will also work on in-house Toy Invention initiatives, which will be pitched to toy companies across the world.

Playing within our toybox of rapid-prototyping machines and fully equipped workshop (not to mention Table Football and Table Tennis), you will contribute and take ownership of ideas which will be fully realized and presented to the highest levels.

Designbytouch is located in the center of Royal Leamington Spa. With an abundance of historic attractions (and pubs), as well as being a hotspot of creative companies for both the automotive and computer games industries, Leamington has earned itself the nickname of ‘Silicon Spa’.

Education and Experience:

  • Bachelor’s degree in Design related subject.
  • Prior experience at internship is valued but not essential.


  • A good level of sketching communication is essential.
  • Knowledge of a CAD package is desirable, ideally RHINO, SOLIDWORKS, MODO, or ZBRUSH.
  • Knowledge of ADOBE software.
  • Experience working in teams, particular during brainstorms and ideation workshops.
  • An interest in how things work…a ‘tinkerer’s mindset’.
  • A love of toys, and in particular an interest of ‘working’ with LEGO.



Designbytouch are looking for Middleweight and Senior Designers who are at the top of their game and want to work in a consultancy that will recognize, utilize and develop their skillsets further. We work in a fun environment, but take our work seriously – and know that our designers share our passion.

We’re looking for someone who plays well in a team, and can lead that team with a clear vision when required. It goes without saying that candidates should have superb design and communication skills, and they should be able to apply these to Toy and Game specific projects, which will display world class execution.

Within our spacious studio, you will have at your disposal: rapid-prototyping machines and a fully equipped workshop (not to mention Table Football and Table Tennis), high-end hardware coupled with the latest software, and last but not least a comprehensive LEGO building area – all of which will be used to create fresh exciting concepts and prototypes for our clients and internal inventions.

Depending on experience you will take ownership and creative lead of projects, and will be responsible for their execution and timely delivery. Projects vary from quick turn-around concepts, to long-term client briefs.

On a day-to-day basis you will contribute to company culture and team morale, and will play a significant part within the Designbytouch team.

Designbytouch is located in the center of Royal Leamington Spa. With an abundance of historic attractions (and pubs), as well as being a hotspot of creative companies for both the automotive and computer games industries, Leamington has earned itself the nickname of ‘Silicon Spa’.

We value our employees and our work/life balance, and so although we still encounter the odd late night we generally manage a balanced working week with employee flex hours and health benefits as standard.

Education and Experience:

  • Bachelor’s degree in Design related subject.
  • Experience at Designer level or above, working on live projects within a related industry.
  • Experience leading the design process, and motivating team members with a shared vision.
  • Experience presenting projects to key stakeholders and participating in project review sessions.


  • A high level of sketching communication is essential.
  • Innovative and Resourceful.
  • Knowledge of a CAD package is required, ideally RHINO, SOLIDWORKS, MODO, or ZBRUSH.
  • Knowledge of ADOBE software.
  • Workshop/tool-shop experience.
  • A love of toys, and in particular an interest of ‘working’ with LEGO.
  • Good time management skills for both yourself and other team members.

25 Cross Street  |  Leamington Spa  |  Warwickshire  |  CV32 4PX

01926 298 360 |